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2027 VENDOR ROOM INFORMATION

ALL VENDOR ROOM BOOTHS ARE SOLD OUT. PLEASE GET ON WAITING LIST TO BE NOTIFIED IF MORE SPACE IS ADDED OR IF A VENDOR CANCELS. REGISTER TO BE PUT ON WAITLIST. *


Santa Family Reunion LLC is excited to showcase some of the top Christmas Performer Vendors in Gatlinburg. Within two large ballrooms, you will find everything you need as a performer and artist. From Clothing, to accessories and props and tools and even several items you didn't know you needed! Come shop with our amazing vendors and leave Gatlinburg ready for a Magical Season! See below for a list of Vendors! This list will be updated often, so keep checking back!


Click Here for Vendor Registration and Setup Information.


YES, YOU CAN SHOP THE VENDOR ROOM EVEN IF YOU ARE NOT A REGISTERED ATTENDEE - GUESTS ARE WELCOME! Stop by the SFR table by the vendor room and get a pass with any donation amount (benefits our charities)

Vendors Open at Gatlinburg Convention Center

WEDNESDAY, MAY 12, 2027: 2:00-4:00pm Swap Shop & Author Showcase is OPEN (Vendor Showcase is CLOSED

Thursday, May 13, 2027: 9:00am - 7:00pm: Vendor Showcase Open (Closed 3:00-4:30pm for vendor break)

Friday, May 14, 2027: 9:00am - 7:00pm: Vendor Showcase Open (Closed 2:30-4:00pm for vendor break)

Saturday, May 15, 2027: 9:00am - 6:00pm: Vendor Showcase OPEN (Closed 3:00pm-4:30pm for vendor brea

Sunday, May 16, 2027: 9:00am - 3:00pm: Vendor Showcase OPEN (LAST CHANCE TO SHOP WITH VENDORS)

Authors Showcase

Author: Theodore "Ted" Campbell

Author: Theodore "Ted" Campbell

Author: Theodore "Ted" Campbell

"Being Santa"


PUBLICATION(S): 

After 40 years in show business — from Disney World to The Tonight Show — Ted Campbell discovered that professional Santa work was the most powerful performance of his career. Skilled performers can earn $10,000+ per season, and his book shows you how.

A Wink, A Smile, and A Wave covers everything from landing 

"Being Santa"


PUBLICATION(S): 

After 40 years in show business — from Disney World to The Tonight Show — Ted Campbell discovered that professional Santa work was the most powerful performance of his career. Skilled performers can earn $10,000+ per season, and his book shows you how.

A Wink, A Smile, and A Wave covers everything from landing premier agency work to authentic beard styling, connecting with children, and building serious seasonal income.


Stop by the booth to explore the full Being Santa series and browse the exclusive Being Santa grooming line, children's book, and more — everything you need to elevate your Santa game!

Learn More

Author: Mike Eckardt

Author: Theodore "Ted" Campbell

Author: Theodore "Ted" Campbell

"Evela & Dondavar Publishing LLC"


PUBLICATION(S): 

The Santa Legacy All the Others Nick picture books Nick Klass chapter books

Learn More

Author: Jed Crouse

Author: Theodore "Ted" Campbell

Author: Jed Crouse

"Jed Crouse Ministries"


PUBLICATION(S): 

Christmas through the eyes of Santa, an Advent Devotional

Learn More

Author: Ron Wolek

Author: Theodore "Ted" Campbell

Author: Jed Crouse

"Mustache Parlor"


PUBLICATION(S): 

Santa Claus makeup book

Learn More

Author: Steve Gillham

Author: Doug VanDer Weide

Author: Steve Gillham

"Santa and The Driver"


PUBLICATION(S): 

Steve Gillham Props & Books, Sound Systems, and Designer Bearded Santa Products.

Learn More

Author: Chris Nichols

Author: Doug VanDer Weide

Author: Steve Gillham

"Santa Chris"


PUBLICATION(S): 

Santa’s Frosty Surprise, There will be another in September title in progress, (Adventures From The Pole Snowball) maybe title 

Learn More

Author: Cliff Snider

Author: Doug VanDer Weide

Author: Doug VanDer Weide

"Santa Cliff Kringle"


PUBLICATION(S): 

Santa's Journey-Sharing Christmas Year Round

Learn More

Author: Doug VanDer Weide

Author: Doug VanDer Weide

Author: Doug VanDer Weide

"Santa Doug LLC"


PUBLICATION(S): 

The Miracle of Santa Claus

Learn More

Author: George Smithers

Author: George Smithers

Author: George Smithers

"Santa George and Friends Books LLC"


PUBLICATION(S): 

Books by Santa George

Learn More

Author: Carol Mayfield

Author: George Smithers

Author: George Smithers

"Silver Star Entertainment"


PUBLICATION(S): 

Mrs. Claus' Closet, Christmas By Candlelight, Santa and the Red Fox, The Night Before Christmas As Told by Santa

Learn More

Author: Megan Holmes

Author: George Smithers

Author: Megan Holmes

"The Jammie Claus Company"


PUBLICATION(S): 

Children’s book about Mrs. Claus who delivers pajamas on Christmas Eve. 

Learn More

Author: Brad Watson

Author: George Smithers

Author: Megan Holmes

"The Santa Brad"


PUBLICATION(S): 

HO HO WHOA! A Blizzard for Santa

Learn More

Author: James Brown

Author: James Brown

Author: James Brown

"Tinsel Thyme Press, LLC"


PUBLICATION(S): 

 "Beyond the Beard: Collective History of Santa"; "The Making of Santa";  "Twas the Night Before Christmas According to Santa",  "Reindeer Cards" 

Learn More

Author: TBD

Author: James Brown

Author: James Brown

Author: TBD

Author: James Brown

Author: TBD

Author: TBD

Author: James Brown

Author: TBD

Custom Wardrobe & Accessories

Tracy Pierce

Pamela Swank-Yates

Angie Landerman

"A Touch of Christmas Magic"


Custom clothing for Mrs. Claus, possibly Santa, and accessories, shoes, and bags. 

Learn More

Angie Landerman

Pamela Swank-Yates

Angie Landerman

"Angie's Originals"


Sample Santa suits, off-the-rack vests/shirts/hats and Santa & Mrs. Claus accessories. Limited embroidery

Learn More

Kristie Covic

Pamela Swank-Yates

Pamela Swank-Yates

"Costumemagic"


Bespoke Santa & Mrs. Claus attire. Outfits are made to measure with fitting suits made before outfits are made. Comfort and style are our goals.

Learn More

Pamela Swank-Yates

Pamela Swank-Yates

Pamela Swank-Yates

"Swanky Santas "


Santa suits, Mrs. Claus outfits, Santa Bags

Learn More

Sam Militello

Christopher Parada

Sam Militello

"Santa & Co.,LLC /  Santa Claus Suits & Accessories"


Professional Custom Santa & Mrs.Claus apparel / Accessories

info@santacolic.com

Doug Eberhart

Christopher Parada

Sam Militello

"Prosanta.com"


Custom made and ready to wear Santa and Mrs. Claus items including suits, belts, boots, belt buckles, boot buckles, shirts, vests, waistcoats. 

“Serving Santas Worldwide”

Learn More

Christopher Parada

Christopher Parada

Christopher Parada

"Santa Claus Suits & Equipment Company LLC"


 Maker of the Original Charles W. Howard Santa Claus Suit, also offering Mrs. Claus dresses, Parade Robes, Vests & Waistcoats, Belts, Buckles, Padding and nostalgic Toy Bags 

Learn More

Bill Dendy

Christopher Parada

Christopher Parada

"Santa’s Tailor, LLC"


 Tailored, Highly Breathable, COMFORTABLE clothing for Santa, Mrs. Claus & Elves.  Others make costumes, I make Santa’s clothes.

Learn More

Toni Hickman

Annette Campbell

Heather Gabriel

"Sewing for the Clauses"


Santa casual is our specialty.  Shirts, vests aprons, and Santa bags.  Mrs. Clauses jumpers, capes and t-shirts all at reasonable prices. 

Heather Gabriel

Annette Campbell

Heather Gabriel

"The Singing Seamstress"


Custom Couture for the Clauses

Learn More

Barbara Emery

Annette Campbell

Annette Campbell

"The Costume Queen"


We create custom designed Santa, Mrs. Claus wardrobes. We offer beautiful washable velvets, lovely wool and incredibly soft fur that is fully removable. We take designing outside the box to create amazing custom designs.

Learn More

Annette Campbell

Annette Campbell

Annette Campbell

"The Sewing Elves"


Custom Santa and Mrs. Claus attire. 

Hats, boot cuffs, shirts, vests, pants, jackets and long robes.

Learn More

Sherri Heath

Gina Buchanan

Gina Buchanan

"SewSanta.com"


Custom Designed & Tailored Clothing for Santa & Mrs Claus. 

Santa & Mrs Claus Accessories, Embroidered Pins & Bracelets.

Learn More

Gina Buchanan

Gina Buchanan

Gina Buchanan

"The Real Santa Shop"


Luxury Santa apparel & Hats on a Mission, delivering hats & the Gospel to sick children in hospitals.

Learn More

Mary Miller

Gina Buchanan

Julia Kracke

"Great Lakes Santas Inc"


Large Toy bags, shorts w/fur, fingerless gloves (crocheted and knitted) purses, flowers for Mrs Claus, large bibs (clothing and beard protection)

Learn More

Julia Kracke

Gina Buchanan

Julia Kracke

"ThermApparel"


Cooling Vests for Santa, Mrs. Claus & Holiday Performers – Stay Jolly, Not Sweaty!

Learn More

Belts + Boots + Buckles + More

Scarlett Coffman

Scarlett Coffman

Scarlett Coffman

"Santa’s Clauset"


All things for the Claus Community.  belts, buckles, bells, broaches, give away items, shirts, Boston Scally hats, ball caps, gloves, pins and of course bling for Ms Claus! 

Learn More

David Gowdy

Scarlett Coffman

Scarlett Coffman

"Chainsaw Leather"


Belts and accessories, both regular and Santa. 

Joey Sanchez

Scarlett Coffman

Joey Sanchez

"CABOOTS"


Santa Boots, Belts

Learn More

Lee Andrews

Scarlett Coffman

Joey Sanchez

"ProKnows, LLC"


ProKNOWS Makeup Products, Custom Santa Buckles

Learn More

Greg Wood

Howard Graham

Greg Wood

"New Creation Leathercraft"


Handcrafted Santa Leather Belts

Learn More

Amy Brown

Howard Graham

Greg Wood

"Hampton Roads Santa Claus"


Belt Buckles, Leather Belts, Rings

Learn More

Howard Graham

Howard Graham

Howard Graham

"Santa’s Corner Store"


Buckles, pins, bags, Mrs Claus belts, bells, key holders and 4” leather belts.

Learn More

Rhonda Landon

Howard Graham

Howard Graham

"FancyLee Creations"


Embroidery on site

Learn More

Novelties + Props + Magic + Beards + More

Barry Mitchell

Barry Mitchell

Barry Mitchell

"Barry Mitchell Products"


Magic tricks, Santa magic & storytelling products

Learn More

Roy Stone

Barry Mitchell

Barry Mitchell

"JamStone Magic"


All things for the Claus Community.  belts, buckles, bells, broaches, give away items, shirts, Boston Scally hats, ball caps, gloves, pins and of course bling for Mrs. Claus! 

Learn More

Larry Talbert

Barry Mitchell

Santa Carlucci

"Santa Magic"


Items to make Santa more magical.  Simple magic tricks and stories to go with them.  

Learn More

Santa Carlucci

Barry Mitchell

Santa Carlucci

"North Pole Emporium"


Wardrobe Accessories, Captivating "Story Based" Props, "The Carlucci Way" online training system

Learn More

Dan Nixon

Connor Warstler

Connor Warstler

"Dan PuppetZ"


Puppets

Learn More

Connor Warstler

Connor Warstler

Connor Warstler

"Only Dinosaurs"


Interactive reindeer puppets, holiday characters, and festive family photo opportunities

Learn More

Amy Overbeck

Connor Warstler

Amy Overbeck

"Lorelei Candles"


Unique handmade novelty Christmas candles including various Santas, boots, trees & more. 

Learn More

James Doan

Connor Warstler

Amy Overbeck

"UDDERLY Country Wood Art"


Wooden Christmas hand carved ornaments, wooden earrings, Christmas Chain Jewelry 

Learn More

Ron Lane

Spangle The Clown

Spangle The Clown

"Santas Supplies and Gifts"


All kinds of bags, including Garment bags, duffel bags, toiletry bags and backpacks. Giveaways, jewelry and gloves!

Learn More

Spangle The Clown

Spangle The Clown

Spangle The Clown

"Stuff For Santa"


Everything 

Learn More

Heather Fleming

Spangle The Clown

Heather Fleming

"Custom Wig Company"


Custom handmade Santa beards and wigs and custom handmade Mrs. Claus wigs 

Learn More

Missy Boggs

Spangle The Clown

Heather Fleming

"Snow on the Roof Santa Hair"


Hair care for Santas

Learn More

Services + Agents + Tech + Info

Stephenie Boys

Michaela Patterson

Michaela Patterson

"Steph Jordan Photography"


Photography Branding Portraits! 

Learn More

Michaela Patterson

Michaela Patterson

Michaela Patterson

"OneShot Photography"


 Santa Branding Photography - Holiday Ready photos that help book gigs fast!   

Learn More

Darren Casteel

Michaela Patterson

Darren Casteel

"DRC PRINT"


Printing backdrops, banners, and other great products for Santas.

Learn More

Kona Gant

Michaela Patterson

Darren Casteel

"Clan Claus Society"


Memberships

Learn More

Jenny Watt

TNL (Tuesday Night Live)

Doug Eberhart

"Creatively Techy, LLC and The Santa Legacy, LLC"


Creatively Techy provides marketing and business support, including web design. The Santa Legacy is a movement where the Magic of Christmas lives on, through a lifetime, not just a season. We will sell books and promote our online Workshop.

Learn More

Doug Eberhart

TNL (Tuesday Night Live)

Doug Eberhart

"Prosantasolutions.com"


This CRM program is a web based solution to managing your bookings, emails, expenses and tax documents for every Christmas performer 

Learn More

TNL (Tuesday Night Live)

TNL (Tuesday Night Live)

TNL (Tuesday Night Live)

TNL NETWORK Productions 


Live Broadcast on Youtube & Facebook

Learn More

Cherry Hill Programs

TNL (Tuesday Night Live)

TNL (Tuesday Night Live)

Cherry Hill Programs is the industry-leader in experiential photography, providing souvenir experiences in dozens of popular tourist destinations and landmarks year-round and famously operating holiday experiences in over 800 venues across the US, Canada and Puerto Rico during the Christmas and Easter holiday seasons.

Learn More

Holiday Dream Photos

Holiday Dream Photos

Holiday Dream Photos

Giveaways Head shots for our portfolio

Learn More

VIP Holiday Photos

Holiday Dream Photos

Holiday Dream Photos

Sticky notes, Santa season work, Spin the wheel, Cups, Lunch Bags and Mugs

Learn More

GigSalad

Holiday Dream Photos

HireSanta, LLC

GigSalad is an online platform that connects Santas with families and events, making booking joyful, easy, and secure.

Learn More

HireSanta, LLC

Holiday Dream Photos

HireSanta, LLC

Santa (and other Christmas Talent) Staffing Company. Stop by and get your 2026 HireSanta collectors pin.

Learn More

Santa Rick Rosenthal

Santa Rick Rosenthal

Santa Rick Rosenthal

"National Santa Agency"


Promoting our agency and taking applications

Learn More

SFR Info Table

Santa Rick Rosenthal

Santa Rick Rosenthal

This table will be by vendor room with information and promo items to purchase.

Santas Drill Team

Santa Rick Rosenthal

Santas Drill Team

There will be a table for info

The Book Lady

Santa Rick Rosenthal

Santas Drill Team

There will be a table with the "Book Lady" Shirley.

Vendor Room is SOLD OUT - get on WAITLIST

Vendor Booth Application

FREE Author Showcase Application

Author Showcase Application

Vendor Information 2027

Vendor Information

Vendor Load and Unload Information


General Information:

  • We are asking for a load in time that you think you will arrive at the convention center. 
  • We need the full NAMES of each person that needs a vendor pass – see your confirmation for amount of vendor passes you will receive.
  • Additional Table fee for 8ft tables is $_____ per table. Additional chair fee is $_____. You are allowed to bring your own at no additional cost. 
  • Internet is FREE
  • Electricity must be purchased directly with the convention center. If you use any plug outlet, even to charge your phone, the convention center will charge you a fee on the spot, so plan accordingly. There will be phone charging stations at the SFR registration areas. INFO WILL BE SENT OUT BEFORE EVENT ON HOW TO PURCHASE ELECTRICITY*


RULES TO FOLLOW

  • No advertising or promotions of Schools - Schools can place an ad in our souvenir handbook - info coming soon.
  • Vendor Sales start at 9:00amm on Thursday – see schedule on website for operating hours each day. 
  • Sales are NOT Permitted during Set Up – No sales in vendor room on Wednesday - Author Showcase has Wednesday sales time only. See Schedule.
  • Do not open any doors that are labeled emergency exits. 
  • No Food or Beverage Booths will be allowed per Convention Center Rules. You cannot sell Food or beverages as a vendor.
  • VENDOR ONLY attendees do NOT have access to workshops or meals. There is a concession stand where you can purchase food and drinks during operating hours. 


Loading Dock for VENDOR ROOM Booths

  • Dock is OPEN - 9:00am to 9:00pm Wednesday, May 12, 2027
  • Loading Dock can be accessed by the road between the Convention center and the church -see map attached.
  • You must pull up to loading dock and unload all your items then move your vehicle and trailers away from dock. There is very little room for multiple vehicles, so please unload then park elsewhere then return to dock to transport your items to your vendor space.
  • You are responsible for locating a place to park your vehicle and trailer. SFR is not responsible for your parking during the event.


Loading Area for Hallway Author Showcase

  • Wednesday, May 12, 2027 - 2:00pm-3:00pm
  • You will unload in front of the Convention Center at the doors to the right of the main entrance – see map attached. You cannot use any other doors.
  • You must pull up to entrance area and unload all your items then move your vehicle and trailers away from building. There is very little room for multiple vehicles, so please unload then park elsewhere then return to front of building to transport your items to your vendor space.
  • You are responsible for locating a place to park your vehicle and trailer. SFR is not responsible for your parking during the event.


Move Out Day - Sunday, May 16, 2027

  • Sales Close at 3pm. Please do not pack up or clear your booth prior to 3:00pm. We ask that you stay setup until 3pm on Sunday – if you have a need to leave earlier, please be sure to let LIZ RUCH know before Sunday - to accommodate your needs. When vendors pack up early, it can cause confusion with shoppers and we also prefer to keep all the walkways clear for shoppers.
  • Loading Dock- OPEN Sunday - 3:00pm to 8:00pm
  • All Vendors need to be completely moved out by 8:00 pm.
  • To ensure space for loading – please carry all your items down to loading dock and then bring your vehicle/trailers to load up – this will help the congestion.
  • Hallway Vendors - Front side loading, please be aware of parking areas and load up through the same set of doors you used to unload, do not use any other doors to load up.


How to Purchase Electricity: 

  • 2027 Rates may differ - but the rates below were for 2025 - Vendors will be sent a link before event to purchase electricity directly from GCC.
  • It is set at the early price of $100.00 until 2 weeks prior to the event, then it will switch to the standard price of $120.00. Must purchase directly from Convention Center.


Vendor Showcase Area Team Leader:

  • Jumbo Cletis Helsel – Phone: 248-231-9377


*SEE ATTACHED MAP FOR WHERE TO UNLOAD



Vendor Spaces are a final purchase and there will be no refunds for any reason.  You may find another vendor to take your already purchased booth. 


*Graphics below are from 2025 - ignore the dates on them, but follow the directions.


Copyright © 2026 Santa Family Reunion - All Rights Reserved.

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